Packaging / Branding
Adidas Superstar 50th Anniversary
In 2019, Adidas celebrates the 50th Anniversary of the iconic Superstar with the "FOREVER YOUNG" campaign. This campaign is a tribute to influential figures that Adidas and the Superstar had been a part of or been influenced by. The campaign includes a design packaging of the special edition Superstars along with promotional posters and invitation for the shoe release party in Melrose, Los Angeles.
Product photography by Kristen Chon
© 2017 by Duy Dao
*This is a student project.