Moskow: Self Branding Project
2010
2010
‘Moskow’ is my personal identity/studio name as a designer. Ever since I can remember I have had a fascination - a sort of obsession - with Russia. The name ‘Moskow’ originates not only from this infatuation but also how my ideals about Russia - the romance, the elegance, the drama and the hint of danger - reflect my values and aesthetics as a designer.
The concept for both the logotype and stationery revolves around the idea of reflection and symmetry. Both the business card and ‘with compliments’ slip are folding types which must be read through the upper mirrored panel, which reflects and displays the information featured underneath. The quotations featured on the front of the stationery were selected due to the appropriate connections with design, beauty and reflections. Interestingly, they are both quoted by Russian philosophers.
