DUBAI TOURISM - WINTER CAMPAIGN 2017-18
75% Europeans do not consider Dubai as a holiday destination due to pre-conceived notions about the Middle East.
With our winter being their summer, we wanted to showcase Dubai as the winter destination to be. A winter holiday with the perfect weather for
beach, outdoors, adventure, shopping, skydiving, fishing, concerts, food, parties, camping, and so much more!
We created a series of 7 hero films and subsequent digital and social communications, tailor-made in 17 languages for 7 European markets. These films showcased the real, fun side of a Dubai holiday.
HERO FILM - UK (ENGLISH)
HERO FILM - RUSSIA (RUSSIAN)
HERO FILM - FRANCE (FRENCH)
As a follow up to the hero films, we sustained the campaign on social and digital platforms
inviting visitors to book their tickets to see a sunnier side of winter.
SOCIAL POSTS - BOOMERANGS
Facebook carousel ads
Lightbox banners
Web banners
Client: DUBAI TOURISM
Agency: Wunderman MENA
Creative Director: Piotr Chrobot
Associate Creative Director: Syed Hassan
Senior Strategist: Alvaro Bretel
Senior Art Directors: Michele De Iuliis, Lina Nader
Art Director: Azam Muhammad
Copywriter: Sherry Italia
GM, Account Lead: Faysal Abdulmalak
Account Manager: Yousra Habib
