The client needs to solve the visual communication for a product that he wants to position this year in Madrid: the Adidas NMD CS1 street wear shoes.
The product is the mixture of classic models with today's technology. For this, he proposes that the campaign revolve around the concept "Nomad inside the city".
As a requirement, the idea of city and movement must be worked on. The visual identity of the brand must be present in the pieces.
Art direction,
Copywriting and
Graphic design: Julio Liarte
