Vse na mestah
Rebranding for a Russian company that manufactures and sells various items for reasonable and compact storage in the apartment and house. The company also offers other useful things for home.
The founders are two beautiful women and I wanted to reflect some hint of femininity in the character of the brand, but at the same time make it simple and clean. Was created a thin handwritten logotype without contrast between the strokes inspired by a clean sheet of paper with handwriting, which is a metaphor for tidiness, not emptiness, but purity and air in a room. Therefore, it was important to transfer white local fillings to packages and corporate style media.
Also, the company is against excessive use of packages and environmentally responsible. I tried to reflect this by using kraft paper as the main packaging material and to reduce the amount of packaging to a reasonable minimum.
