Nutrichef is a fictitious affordable health-conscious ingredient-and-recipe meal kit company that aims to mend America's unhealthy food habits by servicing the on-the-go demographic who depend on frozen processed foods and eating out. The playful drawings and vibrant colors evoke a sense of how fun cooking at home could be. The superscript dot of the letter 'i' emphasized throughout the design promotes the idea of how the customer is the chef, and therefore, in control of what they eat and the only one in charge of changing their bad habits into healthy ones.