CLIENT SAY
We wont a naming and brand identity for our Hotel based in Naples, Italy.
We would like to comunicate the neapolitan soul in modern style and identify the naming of six exclusive rooms. Our target is international travellers, aged between 20 and 35 years old.
DESIGN OBJECTIVE
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To implement a professional and young brand identity, that aim to communicate the brand's philosophy to the international market.
BRAND DIRECTION
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The first aim of Hotel is to be the best place for short breaks in Naples, to be an affability and friendly image towards the customers.
To build a reliable, young and modern brand image.
CONCEPT
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Naples is a city of great personalitys, faces and contradictions. The real Naples you can live walking through its narrow streets, where artisans of taste, goldsmiths and luthiers fill the eyes and belly. The hands play an important role in passed down of traditions, are the symbol of maker, characterizing the Neapolitan language in the world.
Tourism is a possibility that Naples is exploiting to change the bad impression that the media has built.
Live an unforgettable experience
THE ROOMS
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The namig of the rooms represent places where it is possible to live one or more experiences related to the city of Naples. Each room is associated with the South Point, tourist spots, which characterize the chosen theme.
The South Point guide customers to discover the beauties of Naples.
NEAPOLITAN EXPERIENCE
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Neapolitan Experience is a series of posters made for South Hands. The aim of the project is to exorcise the symbols with which Naples is known worldwide, enhancing neapolitan creativity.
