Rationale

The brief I chose for the Star Pack competition was to redesign the milk bottle. Rather than a traditional hard plastic container, I designed a bag. The shape of the bag is that of an old glass milk bottle to reference how milk used to reach its consumers. The spots on the bag are to reference the look of a cow, while simultaneously having abstract shapes that do so as well. The whole design of the bag is to draw the consumer's eye towards it with its uniqueness.

Art Direction: Brigette Davitt, Edinboro University

Typefaces: Watsons logo, Jonze & Jonzing

Paper stock: Smart White