Art direction, editing & color, copywriting and graphic design for Rovajo 2017 spot.
Rovajo is a cured ham factory based in Sardinia; their bond to Sardinia mountains is extremely strong. The concept behind this spot is indissolubility between their product and the region: tradition and expertise, nature and ingredients should be almost indistinguishable, so they they alternate, mix and overlap for the entire product production storytelling.
15" spot adaptation
Discover more on my website ➜
