Voltaren
Rationale: Voltaren gel helps you regain the mobility of your articulations.
We dramatized this by showing a before and after situation, in which a signature, which is highly personal and dependent on the functioning of articulations, changes from stiff to fluid.
We dramatized this by showing a before and after situation, in which a signature, which is highly personal and dependent on the functioning of articulations, changes from stiff to fluid.
Lamisil (over the counter medicine for treating foot fungus)
Feet touchscreen
Media: Functionalinstallation
Description: To discuss about foot infections and Lamisil ina light-hearted and unintrusive manner, we place touch screens for the feet in public spaces where people are likelyto wear flip-flops or walk bare footed (such as gyms, wellness centers andpools). The touch screens are normal ones, but placed at ground level so theycan be operated with the feet.
These devices will be used to find out more about anexercise, browse the menu and order drinks from the bar and so on, but theywill also educate discreetly about foot infections and present Lamisil. On topof the functional purpose, the touch screens can be connected to the Internetand fitted with webcams to add a fun element. Thus, clients rediscover theirfeet by using them in unexpected ways – surfing on the Internet, waving withtheir foot to their friends in virtual video cards and so on.
The installation is both functional and fun. Itis placed in a relevant context (wherethe chances are higher to get an infection) and the problem is discussedlight-heartedly. It is interactive, engaging and helps people rediscovertheir feet.
Media: Functionalinstallation
Description: To discuss about foot infections and Lamisil ina light-hearted and unintrusive manner, we place touch screens for the feet in public spaces where people are likelyto wear flip-flops or walk bare footed (such as gyms, wellness centers andpools). The touch screens are normal ones, but placed at ground level so theycan be operated with the feet.
These devices will be used to find out more about anexercise, browse the menu and order drinks from the bar and so on, but theywill also educate discreetly about foot infections and present Lamisil. On topof the functional purpose, the touch screens can be connected to the Internetand fitted with webcams to add a fun element. Thus, clients rediscover theirfeet by using them in unexpected ways – surfing on the Internet, waving withtheir foot to their friends in virtual video cards and so on.
The installation is both functional and fun. Itis placed in a relevant context (wherethe chances are higher to get an infection) and the problem is discussedlight-heartedly. It is interactive, engaging and helps people rediscovertheir feet.
Name: Horror Stalker
Media: Radio 30”
Starting from the insight that people consider footinfections horrible/ disgusting and would rather not talk/ think about them, wecame to the conclusion that these are perceived similar to villains in horrormovies. Furthermore, the reappearance of foot infections, as a result ofimproper treatment, is similar to the reappearance of villains in horrorsequels.
Therefore, we decided to get the message through by usingthe voice of a villain, a sinister and perverse caller who messes with theradio. He taps into the emotions of the target to confront them with theirproblem and incorporates fetishism into his speech to force people to deal withtheir problem.
The structure of the execution is unusual. Instead of havingone long spot, we have 3 shorter related parts, separated across an ad break.This helps build tension.
The first half of the message is meant to build tension, theloud and unexpected mid-section is meant to offer quick relief (like theproduct) and the last half decodes the story and presents Lamisil as thesolution.
<part 1>
MVO (with a devilish, seductive voice): I like your feet.
SFX: metallic, piecing ambience
<part 2>
MVO (with a more sinister voice): I like to bite your feet.
SFX: metallic, piecing ambience
<part 3>
MVO (with a more sinister voice, hissing): I want to crawl around your feet and makethem mine. Forever. Nothing will ssssseparate ussss…
SFX (gunshot interrupting): Bang! Bang!
SFX: brief silence
ANN (soothing voice): Don'tlet feet fungus haunt you on and on. Get rid of it for good with Lamisil.
Media: Radio 30”
Starting from the insight that people consider footinfections horrible/ disgusting and would rather not talk/ think about them, wecame to the conclusion that these are perceived similar to villains in horrormovies. Furthermore, the reappearance of foot infections, as a result ofimproper treatment, is similar to the reappearance of villains in horrorsequels.
Therefore, we decided to get the message through by usingthe voice of a villain, a sinister and perverse caller who messes with theradio. He taps into the emotions of the target to confront them with theirproblem and incorporates fetishism into his speech to force people to deal withtheir problem.
The structure of the execution is unusual. Instead of havingone long spot, we have 3 shorter related parts, separated across an ad break.This helps build tension.
The first half of the message is meant to build tension, theloud and unexpected mid-section is meant to offer quick relief (like theproduct) and the last half decodes the story and presents Lamisil as thesolution.
<part 1>
MVO (with a devilish, seductive voice): I like your feet.
SFX: metallic, piecing ambience
<part 2>
MVO (with a more sinister voice): I like to bite your feet.
SFX: metallic, piecing ambience
<part 3>
MVO (with a more sinister voice, hissing): I want to crawl around your feet and makethem mine. Forever. Nothing will ssssseparate ussss…
SFX (gunshot interrupting): Bang! Bang!
SFX: brief silence
ANN (soothing voice): Don'tlet feet fungus haunt you on and on. Get rid of it for good with Lamisil.
