Beacon-enabled mobile app for ShopperTrak
Business Situation:
Like Adidas in footwear market, Apple in smartphone market, and Toyota in the automotive industry; when it comes to the name of global retail intelligence expert, ShopperTrak comes. While ShopperTrak has grown phenomenally since its inception in 1993, the company wanted Softweb Solutions to develop a beacon-enabled mobile app. In all, ShopperTrak wanted to enable their clients to increase traffic, conversion, and transaction size.
Business Solution:
Enhancing user engagement was absolutely critical to ShopperTrak. Key to choosing Softweb Solutions was the fact that our customized SDK could provide greater scalability. Nevertheless, our user-friendly built SDK allowing shop owners to send highly relevant offers to shoppers based on their number of visits, dwell time, and frequency. But it was our ‘interactive display’ that brings smile on shoppers’ faces as they can go to the ‘offers’ section in the app and see all the current offers based on time, proximity, location and dwell time. The flexibility of CMS to control the offers and notifications to be sent to visitors was also critical to ShopperTrak’s choice of partner.
