Studies show that we spend approximately one-third of our lives in bed. The mattress is commonly associated with a good night sleep.
Local Mattresswala’s used to serve us for quite a long time.
These days local mattresswala’s are left behind somewhere & started losing their market over branded products.
There is a need to overlook local mattresswala’s industry & cope them up with the current market.
Project Goal
/Objective/
To create a solution for local mattresswala to increase the sales, present & promote their service & in turn cope up with current branded mattress market.
Design Process
/Approach/
/Ideation/
The Analysis & Synthesis of information gathered was done with using concepts of affinity mapping by listing down the findings from information gathered & arranged it into the logical & organised way.
Possible solutions were thought of the pain points of mattresswala, buyers & buyers expectations. All solutions were mix & matched to come to 3 concepts, which were then discussed with mattresswala’s, & some aspiring customers using a small survey to finalise a concept.
Final Concept
/Redefined Brief/
To create a digital platform (common community of local mattresswala) that can provide orders to local mattresswala’s by taking orders from customers on behalf of them as serving as a brand face of local mattresswala’s to the customer.
Problem It Is Solving:
• Helping mattresswala’s to get more orders & increase sales.
• Helping mattresswala’s to promote their services.
• Helping the local mattresswala’s in building trust and reliability by giving them a brand or identity by considering them under a part of the community.
• Moving locality barrier between mattresswala & customers.
• Making it easy for buyers to buy custom mattress or mattress from the reference image.
• Making it easy for buyers to get mattress repaired.
• Making it easy for buyers to buy suitable mattress by offering them the option to try mattress for few nights.
Who is Our Audience:
• Local Mattresswala’s who wants to increase their sales & promote their services.
• The students relocating to new locality & living as paying guest.
• The patient who has a back pain and want to buy a suitable mattress.
• Interior designers, buyers, who want to buy custom-designed mattresses.
• Hotels or Hostels who want mattresses in large amount & in budget constraint
