Hockey jerseys have been a staple of the hip-hop and streetwear communities dating back to the 90s. A prime example of bringing together sport and culture, hockey jerseys continue to be embraced as a lifestyle piece that reaches beyond arenas.

We will partner with a photographer and videographer to shoot four local creators influenced by hip-hop and streetwear to highlight the Adidas NH jerseys of our New York teams: Rangers, Islanders, Devils, and Sabres.

To strengthen Adidas’ position as a leader in bringing together sport and culture. We will create excitement and awareness around the Adidas NHL jerseys in NYC through the lens of our local creators.

Alleyways (adidasNYC)

Subway stations (adidasNYC)

Urban street corners (adidasNYC)

In/Around Citi Field/Queens (adidasHockey)

Fall/Winter pieces

No competing brand or visible logos

Samba (adidasNYC)

Superstar (adidasNYC)

Gazelle (adidasNYC)

Alphabounce (adidasHockey)

PHOTO (Twitter, Instagram, and Instagram Stories)

Total: 27

8 individual shots featuring the jersey on model

2 shots per talent

10 group shots featuring the jersey on model

9 detail shots of the jerseys on model

3 detail shots per model

Social Media Videos + Stories