Design Brief: Packaging for :Delicious Baramati Agro -Value Added Products range. Also, considering pack architecture and current design trends.
Target Audience: Evolved. Well-exposed. Involved
Positioning: Quality, experience driven products for the urban, modern youth.
Design Problem Identification: The design should be appealing enough for first time buyers and at the same time structured well for the habitual buyer
Packaging Design: This design route explores a completely new take on packaging in this segment. 3D typography is the visual design medium used in this route. The product name is the hero and its distinctness makes the pack standout from the competition. White background is used to make the pack look premium. This design route addresses the fun element.
categorisedHeat & Serve.
