Real fans don’t just listen to music. They live it.
Heineken Greece wanted to recruit young music fans, by showing that they share the same passion and rocking the sponsorship of the biggest music festival in Greece, Ejekt festival!
In order to get people in, we created a mobile optimized competition! “Run to the stage” was a fun online game where fans had 10’’ to run to the stage in order to win tickets and see their favorite bands live.
During the festival, we made sure that everyone “lived their music” to the maximum by spotting the more passionate fans and upgrading their festival experience.
