“I wish I was a junior”
This is what every creative director said after Heineken challenged 10 up & coming creative talents, from 5 countries, to develop a global Heineken activation, in TALENT LAB program, in Amsterdam.
Our challenge: to recruit online the most talented young creative minds in Greece & generate word of mouth for the brand to this niche target group.
To intrigue candidates, we selected Tumblr as the basic digital medium, since it is young and creative.
The page was modified throughout the 3 steps of recruitment:
1) Launch – a point of reference for the competition.
2) After event – a hub to announce the winners and show the vibe of the event.
3) Trip to Amsterdam – a diary for the 2 winners to share their experience.
On the Facebook campaign, five distinguished professionals, coming from all aspects of creative spectrum became the protagonists.
Other materials: Workable account, Linkedin campaign, Posters & Edcards.
tumblr
Facebook materials
Edcards
Event
