Youth Project - Eurobank
How would you communicate the first Youth Prepaid Card which is “charged” with 120€ in
coupons, before it is even issued?
We chose the lunch box.
The ultimate symbol of care for every Greek mother, especially after the child leaves home for studies.
A typical Greek mother prepares and sends lunchboxes with as more as she can fit inside. But there are some needs that do not fit in a lunchbox.
For all these needs, there is Eurobank Prepaid Visa.
The campaign launched in the beginning of the student year and consisted of across media materials.
The microsite
Facebook materials
Print materials
