"Don´t try to pass unseen"
Advertising
Client:
Freelance work advertising against the mistreatment and abuse on women.
Creative Solution:
As a result of study and research into different kinds of attitudes that women have after being victims of domestic violence, the insight developed in this piece reflects the mistreatment that is experienced by women. As women who don´t want others to know about their situation, they try to pass unseen while trying to live normally every day outside the home, like mannequins. This is the reason why, for this ad, the main model was a mannequin, which emulates how most of the women, who live this kind of lifestyle, want to go unnoticed.
"Don´t try to pass unseen" "Decide to live violence and abuse free"
Thanks for watching.
