Planeta Kino — cinema market leader in Ukraine due to its exceptional service. This philosophy is embodied in the slogan of the company — Planeta Kino is iturning around you. And that wasn’t empty words for people who lives in Odessa, Kharkiv, Lviv, and Sumy, — cities that has Planeta Kino’s cineplexes. It’s a pity, but in Kyiv Planeta Kino has only one cinema hall. And it was located near competitor’s cineplex. So it was, until recently. Because now competitor’s cineplex is rebuilt into the biggest Planeta Kino in Ukraine!
TASK:
How to tell the visitors of old cineplex that soon there will be completely different cineplex with exceptional level of service?
SOLUTION:
We decided to transform the construction site into Planet Movie Hall Of Fame. For this, we have placed posters with information about Planeta Kino’s achievements on overlappings that closed construction site. Let the facts tell people how we take care of our customers. After all, we really have something to be proud of.
POSTERS:
WEB:
And when the construction was over, we decided to transfer Hall of Fame in digital format. Unfortunately it wasn't launched. But you can enjoy it here.
Thanks. Be proud yourself!