Theory of symmetrical balance: When dividing a composition into equal parts, both parts must have the same importance and weight.
WUCIUS WONG - PRINCIPLES OF TWO-DIMENSIONAL DESIGN (1969)
The World Needs More Design - 4GN International Design Festival
Principle of space: All forms, regardless of their type or size, must occupy their own space.
WUCIUS WONG - PRINCIPLES OF TWO-DIMENSIONAL DESIGN (1969)
The world needs more design - 4GN International Design Festival
Theory of color: No color should be considered absolute. In fact, they complement each other.
JOHANNES ITTEN - THE ART OF COLORS (1961)
The World Needs More Design - 4GN International Design Festival
Leading principle: Between a line and the one that follows, there must be a visible space to generate harmony.
GAVIN AMBROSE & PAUL HARRIS - THE FUNDAMENTALS OF TYPOGRAPHY (2006).
The World Needs More Design - 4GN International Design Festival
Agencia: VML Colombia
Cliente: Festival Internacional de Diseño 4GN
Director Creativo General: Antonio López / Maurizio Villarreal
Director Creativo: Alejandro Tamayo
Redactor: Felipe Montoya / Alejandro Tamayo
Director de Arte: Juan Huertas / Carlos Ordoñez / Angélica Guerra
Awards:
Festival El Dorado: Silver x 4 - Press & Publishing
Ojo de Iberoamérica: Shortlist - Gráfica
