Lino Russo's profile

Hiture — Brand Identity

InDesign
Branding
Client
Hiture Furniture

Disciplines
Logo design, brand identity

Year
2017


About
Hiture Furniture is a interior design store based in Ankara, Turkey. They sell and design products, specifically kitchens, dining rooms, living rooms and bedrooms. For about 10 years they have been designing, supplying and installing distinctive, functional design products for creating beautiful and practical spaces that work. Hiture Furniture is changing location, logo and brand identity, so they asked me to rethink them and design an invitation (in Turkish) to celebrate the new opening in the 2018.
In collaboration with their team, I design a modern, simple and clean logo to be adapted in every supports. The choice of the client was to design the initial of their store in a square and to use a grotesque and condensed font.
CREDITS

SENIOR ACCOUNT DIRECTOR
Kadir Emre Akci

SENIOR COPYWRITER
Şölen Yücel

ART DIRECTION AND DESIGN
Lino Russo
Hiture — Brand Identity
Published:

Owner

Hiture — Brand Identity

Hiture — Brand Identity

Published: