Creative direction, strategy, and design for the Arizona Coyotes.
Aiming to shed years of uncertainty and poor fan engagement, the team asked us to help them move in a new direction. I served as creative lead on a team that developed a brand new voice and visual language to support a change in both ownership and team mentality.
The work was highlighted by Fox Sports, ESPN, and USA Today.
Aiming to shed years of uncertainty and poor fan engagement, the team asked us to help them move in a new direction. I served as creative lead on a team that developed a brand new voice and visual language to support a change in both ownership and team mentality.
The work was highlighted by Fox Sports, ESPN, and USA Today.
