ΚΑΛΟ Athens Expo ‘17

  • The Client

    Initiated by the Hellenic Ministry of Labour, Social Insurance and Social Solidarity, K.ΑΛ.Ο. stands 
    for Social and Solidarity Economy in Greek and introduces an enhanced model for social and economic progress, embracing the core values of respect, equality and democracy. In November 2017, ΚΑΛΟ celebrated its keynote appearance with a 3-days expo, hosted in Technopolis City of Athens, an urban hub for art, culture and innovation.

    The Objective

    Being the very first ΚΑΛΟ expo in Athens, the event dictated the participation and cooperation
    of more than 150 exhibitors from all over the country, under the auspice of an inclusive event,
    capable of welcoming a variety of audiences; consumers, collaborators, supporters and potential
    SSE businesses and institutions.  

    The Solution

    The event’s key visual is primarily based on the anthropocentric nature and solidarity values of both
    the expo and the institutions comprising its spine, while visual elements supplementarily unroll the multidimensional impact of Social and Solidarity Economy on society and culture.

    The design of a minimal, yet modular and expandable, logotype was followed by a series of print and digital promotional and communication assets, which mainly aimed at familiarizing visitors with Social
    and Solidarity Economy’ s goals and practices, as well as informing about first expo’s program
    and content.

    Trivia; ΚΑΛΟ [kalò] is phonetically equal to “good” in Greek, so the throw to create a video spot
    based on kinetic typography and wordplay was actually a good one.
      


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  • Art Direction & Design
    Iliana Galazoula
    Makrina Oikonomidou


    Web Design
    Odysseas GP


    Web Development
    Alexandros Diktampanidis
    Chris Gotsikas


    Operations Manager
    Foivos Galinos Paparounis

    Communications Manager
    Maria Paktiti

    Client
    Hellenic Ministry of Labour, 
    Social Insurance and Social Solidarity