Initiated by the Hellenic Ministry of Labour, Social Insurance and Social Solidarity, K.ΑΛ.Ο. stands
for Social and Solidarity Economy in Greek and introduces an enhanced model for social and economic progress, embracing the core values of respect, equality and democracy. In November 2017, ΚΑΛΟ celebrated its keynote appearance with a 3-days expo, hosted in Technopolis City of Athens, an urban hub for art, culture and innovation.
Being the very first ΚΑΛΟ expo in Athens, the event dictated the participation and cooperation
of more than 150 exhibitors from all over the country, under the auspice of an inclusive event,
capable of welcoming a variety of audiences; consumers, collaborators, supporters and potential
SSE businesses and institutions.
The event’s key visual is primarily based on the anthropocentric nature and solidarity values of both
the expo and the institutions comprising its spine, while visual elements supplementarily unroll the multidimensional impact of Social and Solidarity Economy on society and culture.
The design of a minimal, yet modular and expandable, logotype was followed by a series of print and digital promotional and communication assets, which mainly aimed at familiarizing visitors with Social
and Solidarity Economy’ s goals and practices, as well as informing about first expo’s program
Trivia; ΚΑΛΟ [kalò] is phonetically equal to “good” in Greek, so the throw to create a video spot
based on kinetic typography and wordplay was actually a good one.