NASTRO AZZURRO PRESENTS SILENT DISCO
Problem
One of the most important problem we have in Italy is the lack of places that enable young talents to show their potential.
Challenge
Rethinking new media is the new way to support talent on all channels by all means.
Idea
We turned a poster into a stage for a dj live set and we transformed a street into the dancefloor for a Silent Disco party.
Special guests: Marco Rissa by The Giornalisti vs Swoosh DJ SET, two talents who had the opportunity to perform together like they never had done before.
Results
In 15 on-air days, 3 million people viewed the poster, 2 million contacts were gotten in digital contents.
It was talked about in all the popular press
But mostly, a poster changed its nature to become a Brand experience.
Credits
Agenzia: DLVBBDO
