Nastro Azzurro PRESENTS
Proud Supporter of Fabio Zaffagnini.
Strategy
A million talented Italian young people struggle to fulfil their potential.
Nastro Azzurro, one of the best-selling premium Italian beer in the world, wants to support them by enabling them to carry out the same journey it did.
That’s why, Nastro Azzurro has become “a proud supporter of the new talented Italian generation”, capable of achieving any results, including ones which look like they are out of reach.
Idea
In this new campaign, we found a true story out and we told it to everyone.
The story is about Fabio Zaffagnini, founder of the “Rock ‘n’ Mille” band.
SPOT TV
Case history
INTERVISTE
Credits
Agenzia: DLVBBDO
