The UFO Festival held in Roswell, New Mexico celebrates the 1947 event where a fly saucer crashed landed in the area captivating the nation. This four-day event brings together enthusiasts and skeptics alike. Everyone, even the average human is welcomed to celebrated one the best known UFO cases in American history.
For this project I was tasked to rebrand the whole festival, next is the wristbands, badges, passport, schedule, website, and merchandise for the event:
A study in a consistent design that flowed throughout all items is featured along with an exploration in typography.
Enjoy!
Wristbands: Designed first, I wanted the whole of this festival to move in a modern direction. The wristbands feature typography experiments with a QR code that the wearer can scan to view a map while attending the UFO Festival.
Badges: The badges given out for the festival are passes to specific events at the UFO Festival. These badges, once bought, can be used throughout the whole 4 day event.
Passport: A passport can be received (18 years or older) when tickets are bought for the event. These passports can be used throughout the event by getting stamps by participating vendors. Once a specific number of stamps has be reached, a bag of goodies can be received.
Schedule: The schedule booklet is also given when tickets are purchased. This special booklet can be used as a guide to all the events held on a specific day of the event. Maps and page numbers of the events are given along with color-coded areas to make navigation for the UFO Festival easy.
Above are selected pages from the schedule booklet.
Website: The website features a color scheme for easy navigation in mind. Along with the selected pages above, the shop page showcases a variety of merchandise that can be bought.
Merchandise: The merchandise features cellphone cases, tops, tanks, and leggings among various others offered at the event. Many of the pieces and images chosen are from past designs for advertisements and posters along with early sketches also.
