RP Opening Campaign
We were asked to pitch for the Opening a new luxury retail and leisure development in Riyadh, destined to become one of the Saudi capital's most celebrated high-end shopping and entertainment destinations. The mall will feature an upscale fashion zone showcasing global and local retail brands alongside an entertainment and leisure component, and al fresco theme mix of cafés and ‘Boutique’ restaurants.
Our challenge was to develop an advertising campaign with a trendy look of vibrant colors and bold photography. No images material were shared as the mall wasn't launched yet, so we took a photomontage visual direction.
