Upgrade Your Life with Volkswagen
We were asked to pitch for Volkswagen in Saudi Arabia. The major challenge was to bring the saudi people who don't drive a VW into the new world of VW technology. To represent the concept , a communication was developed using خليك_عصري# (Upgrade your life).
Our Hero selected car was VW Touareg and the direction was focused on the technology of the car and the various features that will be targeting young Saudi men who have fun sportive smart life style. The pitch included digital and social media.
