Traisea is one of the university live brief that I am working on recently
Traisea brand introduction
Traisea is a Malaysia based travel company that mainly focus on Island boat ticket booking service. Traisea connect travelers with trusted local services on their platform focusing boat/transfer ticket booking service that connect people with island
Traisea : Connect - Convenient - Safety
“My dream is to connect all the islands in the world. Connect the disconnected, help people to reach island easily and build a meaningful vacation. That’s why I share my passion, experience with my customer and bring to them a “home“ feel of island hoping
Ms Han Asoka,
Co founder of Traisea
Concept - A Sense of Belonging
We Traiseans help the traveler to find the sense of belonging during their vacation. We want our customer to enjoy their trip safety and keep their transportation booking conveniently
A boat man, he used to work at the cargo ship. Carries goods, materials across the sea each every year since his childhood time. He can’t forget the breeze, calmness, emotions, and picture during his time spending at the sea. He decided to back to his “home“ and work as a boat man that transfer people from places to islands. His mission is to connect traveller with the islands safety.
Traisea is not only an island transport company, It is an ocean wave, the sea salt smell, the texture of the sand, a picture remember from a young spirit.
The design outcome including the brand identity of Traisea and brand book.
Marble art inspired repeated form
Traisea brand identity inspired from the sea wave of the boat and ship moving in the sea. Whenever there is transfer between one location to another island, there is always the sea wave that keep people liveliness, ongoing in the nature.
