USB invests and leverages soybean checkoff resources to maximize profit opportunities for U.S. soybean farmers. It’s main strategy is to create and maintain partnerships that differentiate and increase the utilization of U.S. soy in a changing global market.

When USB decided to refocus the way they invest soybean farmer funds, they turned to us to help explain the four key pillars that would guide their efforts. The simple animation, smooth narration and continuously morphing flow was created to interconnect the various soybean issues, channels and industries that affect the market as a whole.