· D E S C R I P T I O N ·
"El Exquisito" (The Exquisite) is a gourmet bar located at the entrance of the hotel Exe Madrid Norte 4 *. They promote careful and close service with typical recipes made with Zero Km products (D.O. Madrid).
· P R O J E C T
The place is located in a business area so the client looked for a serious and clean image (Oxford pattern) with risky winks (animals with classic outfits in select attitude).
The most casual expression of the local tradition.
Art direction | Branding | Signage | Menu design
Art direction: A stylized logo with a friendly, informal wink (the bow tie). We emphasized that feeling by using an understated Oxford Pattern as opposed to the traditional mix of person and animal illustrations. We round off the composition with the headlines of the menu that play with fonts and reminiscences of traditional Madrid tapas bars.
Other elements: These types of premises have many different elements that are generated as requests arise. The image consists of enough elements that, combined with each other, fit together.
The restaurant: An informal place for formal people. A versatile and direct space where tradition and modernity meet.
Resources: The proposed illustration system becomes a great support for space and materials. Establish a code with which to continue creating and playing whenever necessary.
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