Symbolising the nostalgic concept
of the art installation, the Japanese
typography harmonises with
the Western cursive scripts as a logo to
welcome an international audience.
“Lemon Hotel” is an art installation/accommodation
at Setouchi Triennale produced by Smiles Co., Ltd.
Setouchi Triennale is an international art festival held
on several islands in the Seto Inland Sea of Japan.
The festival invites artists from both Japan and
overseas, many of whom make use of abandoned
homes to host their art installations.
The challenge was to create a symbol that strikes
a chord with both national and international visitors.
The result is a bilingual typography whose Japanese
scripts are modelled after Western cursive form. Its
incomplete lines suggest a shape of lemon in a response
to the concept of the installation celebrating the pure
and sour taste of distant memories.
Client: Smiles Co., Ltd.
Creative Direction: Kotaro Watanabe (Takram)
Graphic Design: Kotaro Yamaguchi, Tomomi Maezawa and Maki Ota (Takram)
Web Design & Photography: Kotaro Yamaguchi and Terushige Enatsu (Takram)