Global Rope Access, a construction service company, needed a brochure made that they can easily send to potential clients.

I went through a thorough research process to find out what Global Rope Access was about in order to accurately capture their brand with the graphic design project I was tasked to complete. I worked with the Marketing and Communications Manager of the company, Elaiza Datar, to make sure the images and text worked well together and that the company's brand message was clear throughout the design. 

As a construction service company, providing safety, work and rescue solutions for challenging construction projects, they are industry experts in project consultations and emphasize safety in the workplace. Therefore, I wanted to create a brochure that emphasized and reflected their company values with clarity within the design, using a colour palette from their website and logo. 

What was unique about this project was that I never met Elaiza in person and created the entire brochure using the feedback I received from Elaiza and her boss through phone calls, e-mail and file-sharing. Clear communication was key with this project and overall came out with a product the client was pleased with.

SKILLS LEARNED: LAYOUT DESIGN, BRANDING, PUBLICATION DESIGN, TYPOGRAPHY

TOOLS USED: Adobe InDesign, Photoshop