MillennialRx is a consultancy firm that aims to guide young adults before entering the work force or in the begin stages of their career. With the rapid change of the technology and culture in the workplace, MillennialRx aims to help young adults navigate the workforce and help bosses and HR teams learn to adapt to its changing workforce.
FINAL LOGO DESIGNS
Left: Full Version; Right: Condensed Version
My client gave me the following parameters:
Colors: a preference for blues, avoid green; Aesthetic: modern, minimalist; Preference for branding based on the letters.
At the header of this page is the motion graphic that shows it transition from one form to the other.
SETTLING ON THE BLUES
Early on, my client was very clear that she wanted to use various shades of blue found on tradition "Blue & White" china pottery. Initially, I showed her a palette of blue shades and made her choose the 3 she preferred the most and 3 that I preferred the most. From there, we iterated different combinations until we found one that she loved, which was this one.
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BUSINESS CARDS
I designed made three different designs for business cards for millennialRx.
My client chose the vertical block design for the business cards.
