Simply Life Insurance - Brand Challenge
Brief: We needed to create a campaign that would show people that Simply Life Insurance is a disruptive brand and that what they are doing is unlike anything any other insurance companies are doing.
Insight: Most insurance companies make promises that they don’t keep. They hide their money behind clauses, leaving you with a worse deal than what you thought you had signed up for. This is why people often struggle to trust insurance companies.
Concept: We want people to know that, they can trust that there will be no unexpected surprises, because with Simply what you see is what you get. Simply go out of their way to make things as simple as possible for you. So how do we do this? Simple! We tell people that life is full of unexpected surprises. But, with Simply, the only surprise is that insurance like this actually exists.
Pre-Roll Commercial (Storyboard)
With this touch point we wanted to show just how many unexpected surprises happen in everyday life. However, we want to add a sense of Simply humour to it, to really dramatise the scenario.
Radio Commercial
We wanted the Radio Ad to be very similar to the Pre Roll Ad. Showing just how many unexpected surprises happen in everyday life, in a humourous way.
Print Ads & Posters
With these ads we wanted to paint similar scenarios as the ones we used for Radio and Pre Roll. We chose type driven ads as we felt that this would be the best way to capture our audiences attention.
Banner Ads
These banner ads run hand-in-hand with the Print Ads. They will reveal scenarios frame-by frame. These ads will be found on websites that our target market might be interested in, such as blogs about newborns or families.
Retail Emailer
We looked for a way to boost brand exposure and to get the word that, Simply is doing things differently, out there. So we created this Retail Emailer that will be sent out to people who are not currently signed up with Simply, so that they can see just how simple insurance can be.
