McDonald's Ramadan Campaign
IDEA
During the Holy month of Ramadan, showing food offers on billboards by day time can be offensive.
To avoid this we will be replacing the food shot by calligraphy during the day, and will reveal the real food shot by night.
Headline: عشان ما تجوع خطّيناه
Headline: عشان ما تجوع خطّيناه
Which means "To not feel hungry, we typed it."
EXECUTION
Writing the name of each product to create the composition of the meal in calligraphy.
Following the same composition of the food shot (since it’s a teaser revealer we need to have the same elements
at the same place).
Following the same composition of the food shot (since it’s a teaser revealer we need to have the same elements
at the same place).
ITEMS
Chicken Mac - تشيكن ماك
Fries - بطاطس
Coke - كوكاكولا
Brownie Sundae – براوني صنداي
Laban - لبن
Mc Nuggets - ناجتس
Fries - بطاطس
Coke - كوكاكولا
Brownie Sundae – براوني صنداي
Laban - لبن
Mc Nuggets - ناجتس
