The Packaging Design of a Major Korean Local Dish, Busan Fishcake
    
There are many dishes that have long been representing different regions in Korea. One of them is the fishcake of Busan.
Fishcake is a local dish made by frying filleted fish. The taste is very tender and delicious as it is made with high-quality ingredients produced in the global port city of Busan. 

Local dishes conjure up old memories. The images of the good old days is characterized in the design of the logo and the familiar hand-drawn illustration of the fishcake shows the unique folksy and amiable characteristics of the fishcake. The white background color emphasizes the cleanliness of the food that had been fried in fresh oil.