Fuck 2 Furr - A brand identity for a protestgroup
Schoolproject 2017
// Choose a protest group from a list and design a brand identity. I had chosen Animal Liberation Front (ALF).
ALF is an international resistance that fights for animal rights.
ALF is an international resistance that fights for animal rights.
I had chosen ALF because I'm an enormous animal lover and because I do not agree with the way our community treats animals I wanted to make one statement on one particular issue, fur!
Fuck 2 Fur means literally say no to fur! It is very cruel, expensive and their are plenty of animal friendly alternatives. I wanted to reach out to the people that can afford it and still wear fur. That's why I made a vegan haute couture label to offer a stylish yet conscious haute couture label.
