THE CURIOSITY SHOP
- Rewarding the curious -
Museo della scenza is the largest museum of science and technology in Italy, one of the most important ones in Europe
The purpose of this project is to understand the brand, the museum and the shop in order to create a stronger conexion
between them that can be percieved by the visitor as a memorable experience
inside the shop (gift shop)
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The concept comes from Leonardo’ Da Vinci’s curiosity as a trigger
of imagination, exploration, discovery and learning process
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of imagination, exploration, discovery and learning process
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BRANDING
Using the lines and the geometry of the Vitruvian man we created a logo, a color palette, a tag line
Using the lines and the geometry of the Vitruvian man we created a logo, a color palette, a tag line
and implemented it on the merchandize they sell in the shop
STRATEGY
The strategy consists in reward the curious minds, at the museum you will receive a brochure with a map containing hidden clues all over the museum exhibitions and inside the shop you can buy a “Curiosity box” a secret package with random items related to Da Vinci, Transportation and Space
The strategy consists in reward the curious minds, at the museum you will receive a brochure with a map containing hidden clues all over the museum exhibitions and inside the shop you can buy a “Curiosity box” a secret package with random items related to Da Vinci, Transportation and Space
WINDOW DISPLAY
All the 3 windows regarding the shop can be seen from the street and they
have a semitransparent sticker with a secret invitation to look through it
have a semitransparent sticker with a secret invitation to look through it
Milan, May 2017
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