A student project
This is a packaging design for a fictional brand of tea, along with a campaign to introduce the product. The concept revolved around authenticity and origin, with "Bohéa" referring to the Chinese region from which the tea comes. A region very popular for its black tea.
"Rise and shine"
For many people, tea is part of their morning ritual. A healthy way to start the day. Black tea also contains caffeine, so it can make for a powerful, yet healthy way to kick off the day.