Amazon Launchpad: The first mark

  • Amazon Launchpad: The first mark

    Amazon Launchpad is a springboard for startups to bring new products to market. To promote the impressive offer of products + consumers you can find on Launchpad, we created a hybrid animation showcasing the marketplace of the future.
  • Echoing the variety of startups and products, the animation combines styles and techniques. Hand-drawn illustrations, frame-by-frame animations and stop-motion sequences reflect the level of craft of Launchpad represents while the combination of 3D animations and motion graphics marks its innovative foundation.
  • DIRECTED BY
    MediaMonks

    CREATIVE DIRECTOR
    Juan Behrens
    Alex Danklov

    CONCEPT
    Alex Danklov
    Rhys Davelaar
    Juan Behrens
    Nico Piccirilli

    SCRIPT
    Joseph Jackson

    ART DIRECTION
    Nico Piccirilli

    ANIMATION DIRECTION
    Nico Piccirilli

    ART TEAM
    Nico Piccirilli
    Juan Behrens
    Daniela Uribe
    Fran Marquez
    Yan Jamacaru
    Pablo Cuello
    German Di Ciccio


    2D ANIMATION
    Nico Piccirilli
    Juan Behrens
    Yan Jamacaru
    Oscar Sobrino
    Pablo Cuello
    Tom Kamps
    Declan Byrne
    German Di Ciccio
    Floris van Raak
    Sunil Sital
    Maxime Inden

    3D ANIMATION
    Nico Piccirilli
    Martijn van den Broek
    Oscar Sobrino
    Wolfram Friele
    Aljen Hoekstra

    STOPMOTION ANIMATION
    Daniela Uribe
    Fran Marquez

    MUSIC & SOUND
    Dave van Luttervelt

    PRODUCERS
    Megan Zaitz
    Thymo van der Vlies
    Max Dorsman Lemstra
    Maarten Meussen

    GLOBAL HEAD OF ANIMATION
    Pierre Nelwan

    MANAGING DIRECTOR MM LA
    Olivier Koelemij

    BUSINESS LEAD MM LA
    Chris Byrne