Amazon Launchpad: The first mark
Amazon Launchpad is a springboard for startups to bring new products to market. To promote the impressive offer of products + consumers you can find on Launchpad, we created a hybrid animation showcasing the marketplace of the future.
Echoing the variety of startups and products, the animation combines styles and techniques. Hand-drawn illustrations, frame-by-frame animations and stop-motion sequences reflect the level of craft of Launchpad represents while the combination of 3D animations and motion graphics marks its innovative foundation.
DIRECTED BY
MediaMonks
CREATIVE DIRECTOR
Juan Behrens
Alex Danklov
CONCEPT
Alex Danklov
Rhys Davelaar
Juan Behrens
Nico Piccirilli
SCRIPT
Joseph Jackson
ART DIRECTION
Nico Piccirilli
ANIMATION DIRECTION
Nico Piccirilli
ART TEAM
Nico Piccirilli
Juan Behrens
Daniela Uribe
Fran Marquez
Yan Jamacaru
Pablo Cuello
German Di Ciccio
2D ANIMATION
Nico Piccirilli
Juan Behrens
Yan Jamacaru
Oscar Sobrino
Pablo Cuello
Tom Kamps
Declan Byrne
German Di Ciccio
Floris van Raak
Sunil Sital
Maxime Inden
3D ANIMATION
Nico Piccirilli
Martijn van den Broek
Oscar Sobrino
Wolfram Friele
Aljen Hoekstra
STOPMOTION ANIMATION
Daniela Uribe
Fran Marquez
MUSIC & SOUND
Dave van Luttervelt
PRODUCERS
Megan Zaitz
Thymo van der Vlies
Max Dorsman Lemstra
Maarten Meussen
GLOBAL HEAD OF ANIMATION
Pierre Nelwan
MANAGING DIRECTOR MM LA
Olivier Koelemij
BUSINESS LEAD MM LA
Chris Byrne
