Amazon Launchpad: The first mark
Amazon Launchpad is a springboard for startups to bring new products to market. To promote the impressive offer of products + consumers you can find on Launchpad, we created a hybrid animation showcasing the marketplace of the future.
Echoing the variety of startups and products, the animation combines styles and techniques. Hand-drawn illustrations, frame-by-frame animations and stop-motion sequences reflect the level of craft of Launchpad represents while the combination of 3D animations and motion graphics marks its innovative foundation.