FOREX BROKER LANDING PAGES SET FOR AB-TESTS & CR GROWTH

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A SET OF LANDING PAGES FOR DIFFERENT KEYWORDS, APPROACHES, AUDIENCES AND A/B-MULTIVARIATE TESTING

Here you can find a set of new landing pages, they all have a modular design and designed to be customized for A/B testing and conversion optimisation.

A different set of modules:

CEO quote ( with Roberts picture and signature) - to add credibility

Trading benefits (trading power, premium experience) - to make a value proposition

Accounts (Account parameters as our formal offer conditions) - to make an offer

Tab section TAKE CONTROL

Tab section START-TRADE-GROW

Insurance block - to add credibility and fight anxiety

Platforms we offer - to add value, reduce friction (easy to use)

Free education (on black version / on white version) - to add value and fight anxiety

premium ITP offer - to add value and credibility

Trust your EAs - offer for experienced traders

Bottom Conversion form with reasons to connect with Infinox

Trusted broker - add more credibility

Borderline (supplementary element for better look)

Different colour versions of blocks

On white

On grey

Different types of short conversion forms on the first screen

Form to the left

Form to the right

One string form to the bottom

Only a button (the form inside a popup)

Different pictures for the first screen.

We made our developer team gave us the capacity to customize texts and versions of these landings, we would need:

To create new custom pages: select set of blocks-modules and their order, enter a page address-name infinox.com/URL

Duplicate (and edit) pages for AB multi-variant testing.

We would need to have in-line text editing working on that pages just fine so we can customize sales copy for each campaign, ad group and ad creative text and to AB multi-variant test which copy performs the best

We would need to make meta tags edits, and make this page opened or closed from search engines index

Switch on\off the yellow border between blocks

Enter translated text in different languages

We need to switch on\off: top menu items (excluding login/sign up), bottom menu items (links), bottom menu downloads block.

Upload different custom pictures for the first screen.

Select type of the short conversion form on the first screen.
Implement code for Google Optimize as we would use this service for AB testing.

What will we get in the end?

Relevancy for our Landing pages and ads = > maximise conversion for our campaigns from clicks to engaged visitors

Efficiency fine tuning with AB / multi-variant testing = > maximise conversion for our campaigns from visitors into leads (and registrations, and FTDs)

1. "ALL SHADES OF GRAY ALLOWED" APPROACH