Harshvardhan Gantha's profile

TGL Co. - Luxury Teas






The Good Life Company (TGL Co.) are devoted to bringing an articulate revival to the known tea experience by sourcing the best teas in the world and masterfully blending them with innovative flavours and botanicals.

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Logo designed by Harshvardhan Gantha at Thought Over Design.










CONCEPT

The logo is inspired by the Ancient Tea Horse Route, - a network of caravan paths winding through the mountains of Southwest China. It was through this trading link that tea porters and horses carried heavy loads of tea which spread across China and the rest of Asia.

The horse caravan symbolizes the travel of tea from one corner of the world to another.




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TGL Co. - Luxury Teas
Published:

TGL Co. - Luxury Teas

Brand identity design for The Good Life Company (TGL Co.), a luxury tea brand based in Mumbai, India.

Published:

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