As many brands, Jeep needed to communicate its promotional offers for the Black Friday, the international discount day.
Not an easy challenge. Going out and say “Hey, we have discounts for you, people!” can easily make a premium brand as Jeep be perceived as something cheap.
Plus, the client wanted a sort of “container”. A visual treatment that could fit every Jeep model and be the right environment for every promo, since they still didn't figure out what to actually promote on November 24th.
Going “graphic” was my answer. So we've got rid of the landscapes, played with colors, and added a strong headline which goes straight to the n°1 brand value: freedom.
Plus, the client wanted a sort of “container”. A visual treatment that could fit every Jeep model and be the right environment for every promo, since they still didn't figure out what to actually promote on November 24th.
Going “graphic” was my answer. So we've got rid of the landscapes, played with colors, and added a strong headline which goes straight to the n°1 brand value: freedom.
Here an example of the asset we've provided.
Banner and landing page
Website assets
Direct E-mail Marketing
Thank you.
