BARL: Brand Identity & Website






BARL 
Logo / Identity / Web design


With more than 20 years of expertise, BARL offers innovative Earth remote sensing technologies and satellite radio systems. BARL makes space technologies accessible and convenient for any business. 

A Blue Planet, a Focus Frame and Dense Industrial Typography are the visual elements that inspired the logo. Importantly, the logo emphasizes the BARL’s frame of reference.



These visual and emotional characteristics also became the foundation for the corporate identity. Our team created a guide book, which is a ready-to-use package of all the elements that a business requires. 

The guidebook includes a color palette, typography, custom-made illustrations and pictograms, as well as a style guide for business documentation, presentations and printed materials.





The home page is the star of the show. Its main goal is to talk about all the lines of work as well as immerse clients into the new corporate style. Since the company’s success is gaining momentum and BARL is entering the international arena of space technologies, we made sure that the design corresponds to it.






Home page Animation



The main idea behind a home page is a metaphor of movement from space to the surface of the Earth. That way we connected space and ground solutions BARL develops.






Transition from space to the Earth’s atmosphere became a great design solution for the “About Us” page. This way we were able to mark all the big stages in the BARL’s history. 







We highlighted the innovation of BARL’s technology by dedicating a whole slide to each product.








Adaptivity of our web design was a key requirement from the very beginning. Keeping that in mind we have built a full-fledged experience for mobile devices.











Creative direction by Pavel Dergachev
Art direction & Graphic design by Vyacheslav Bylinkin
3D Rendering by Alexey Godzenko

Special thanks: Alexander Rastegaev, Peter Poliakov, Anastasya Lesnichevskaya, 
Yury Ugryumov, Vasily Kudryashov, Artem Fokin, Sergey Morozov


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BARL: Brand Identity & Website
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BARL: Brand Identity & Website

Special thanks: Alexander Rastegaev, Peter Poliakov, Anastasya Lesnichevskaya, Yury Ugryumov, Vasily Kudryashov, Sergey Morozov / www.red-is.ru / Read More

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