Co-founded with friend and entrepreneur Tom Alcott, Peppermongers was our own brand of gourmet peppercorns sourced from around the world. The brand name, along with the vine design incorporating the founders' names, represent our story and allude to spice traders of old. A pestle and mortar, key to the preparation of the peppers, is central to the design and also works as a stand alone symbol for the brand. Illustrations highlighting the interesting shapes of the four peppercorn varieties are used on the front of pack to help product differentiation, along with fresh colours and playful copy that capture each pepper's unique flavour and characteristics.