Siyapatha Finance Re-Launching

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Siyapatha Finance Re-Launching and Brand Identity

Agency : Trumps Solutions

Creative Director : Namal Priyakantha

Big Idea, Campaign & Brand Strategy : Namal Priyakantha

Art Director : Migara A. Wijeratne

Copy Writers : Deshanee Wijayasinghe | Dulhari Illangakoon

Production Manager : Rangena Disasekara

Cliente Service : Dilumi Weeraratne, Starky Noor

Brief

Siyapatha finance is following a defined corporate strategic path by focusing on next 05 years with the mission of being “amongst the largest / most preferred 05 finance companies in the country.” In its path towards this direction, company wants to establish a powerful “corporate brand” with embedded brand attributes of trust & reliability. To facilitate this brand positioning a corporate communication campaign is required to be developed for the year 2017..

Core Message to be Developed by Covering up the stated objectives earlier. Priority in Message prominence & Key identification Points should be in the same order as given under objectives.

Tone

Overall Message Tone Should be a Combination of Professional, Simple, Distinctive and with a bit of Serious Mode touch since we are Linking this to the Corporate Image & Reputation. Better to Create Clues and Links of Sustainability & Stability in the overall Message Tone.

Agency

The Challenge

to create awareness and identity positioning for the brand in the competitive NFIB (A non-bank financial institution) category in Sri lanka build the "trust worthy - risk free".

Big Idea

Re-launching Siyapatha Finance as the Finance group of the Sampath Bank group. Saying core Values and the trust worthy are same as the Sampath Bank.

The Insight

Many people prefer bank over a NFIB is when it's come to "trust worthy - risk free" financial deals especially for the depositors.

Strategy

Siyapatha Finance is fortunate to quality with a backing one of the leading bank in sri lanka. therefor convincing power is greater. why not exploit tha true potential? let create a conversation for "Siyapatha Finance" joining together with Sampath Bank customer centric core values.