Context
We designed the installation for the Vivand Shopping Day in Andorra, a day where the main shopping street was filled with music, people and entertainment. A different song defines the shopping experience of each person depending on their heart-rate. A total of 785 people danced to the beat of their heart during 10 hours of shopping.
Experience
Depending on each person's heart-rate, we could determine what type of music matched their pulsations. The space is transformed by a captivating lighting, and each person listens to their song. The impact of the installation got the consumers to actively engage in the day's event, giving a better brand communication and presence to the organisers.
Interaction
We registered 72.220 heart beats, and everyone left with a smile on their face. The participants put the headphones on, placed their hand on the surface that detected their heart-rate, and listened to their song. Each person spent 2-4 minutes enjoying the experience, and all the passersby wanted to try when they saw the reaction.
