AL HUDAIDA HOTEL
A hotel with an elegant and contemporary design interpreted with respect to indigenous culture, rich history and unique surroundings, from the grandeur of the refined architecture to respectful intimacy in greeting visitors.
Challenge
Create an identity that has a symbiotic relationship between the hotel and the local culture to give guests a real experience,
a distinctive local touch
a distinctive local touch
Concept
Contemporary middle eastern look, as a counterpoint to the culture and history decoration of the hotel, calligraphy is one of the civilizations of Arabia that can represent it.
Scripts are a very valuable legacy for mankind, before there was script people would die with ideas, but now ideas will live through script even though that person is dead, this is what made me decide to make this option. Inspired by bannai is a form of Islamic calligraphy text. This is a kind of angled Kufik script, which has geometric shapes. I using blue and gold to make it elegant but relaxed.
Bannai script is a type of calligraphy that is flexible to be adapted into the alphabet, without compromising characteristics of the Bannai script itself with a cultural and artistic background that is responsible for its beauty, which is always new and refreshing at its core, the Bannai script can attract the attention of the audience concisely and simply.
