EVERY YEAR THE LOTTERY'S TV SPOT IN SPAIN IS ONE OF THE MOST ACCLAIMED ADS, IF NOT THE MOST.
I CREATED THE MOBILE WEBSITE FOR THE CAMPAIGN, WHICH ALLOWED USERS TO SEE ALL WHAT WAS GOING ON AND LET THEM TAKE PART BY JOINING THE FACEBOOK GROUP. THE MORE PEOPLE THE BEST, LIKE THE CLAIM SAID "ALWAYS BETTER TOGETHER". ONLINE USERS COULD THEN HELP OUT THE CITIZENS OF THE VILLAGE WHERE THE SPOT WAS FILMED, AS THEY WANTED TO KEEP THE ILLUSION OF THE MAIN CHARACTER ALIVE, BY LETTING HER BELIEVE SHE DID HAVE ONE OF THE WINNING NUMBERS.
THE TV SPOT:
DESKTOP WEBSITE:
